Devcourt Media

For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search [...]

It seems like social media is everywhere these days. But the 2010 Business Monitor United States report — commissioned by UPS — shows that when it comes to small- and medium-sized businesses, social media is still a missed opportunity. A mere 24% of respondents said they’ve received sales leads from social media, with just 1% [...]

When Google upgraded their Local Business Center to Google Places, it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward [...]

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path. ComScore’s most recent [...]

Foursquare is a location-based application that works on the iphone, android and blackberry smart phones.  It brings a game aspect and some competition into the mix and you can use that to your benefit as a small business in regards to how you market yourself locally.  I’ll tell you how you can use it for [...]

A lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with [...]

Sometimes it’s helpful to verify something that seems obvious. In this case a new study from Chadwick Martin Bailey, a market research firm, confirms that people who associate themselves with a brand through online social networks are more likely, on average, to buy that brand and recommend it to friends. “No duh,” I hear some [...]

Polls show that marketers are aiming for personalization to make their e-mails stand out in recipients’ inboxes, and the rise of social media has made many consumers expect a more personal relationship with brands.  A look at e-mail subject lines suggests marketers are following that lead. While in November 2008, subjects with “you” and “your” [...]

New data from The Nielsen Company shows more and more people are watching TV while surfing the web. A recent article on Mashable brings attention to a recent Neilson report.   You can head on over to view the report, what but I wanted to bring to attention is this. The number of people who while [...]

According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.