Devcourt Media

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise that Canadian moms head online to conduct research about potential purchases large and small. And in particular, they go online to learn more about consumer [...]

For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search [...]

The numbers this past year aren’t good.  Our current economy isn’t great, businesses are cutting back from their advertising/marketing spending and  many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s about the silver lining — the fact that, just as we saw 9 years ago when the first Internet bubble burst, [...]

Most aspects of SEO work on “equal” ground. No matter how exclusive and high quality a backlink is, your competitor can always get a backlink of equal value.

No matter how relevant an article is, your competitor can always write an article of similar keyword relevance.

You may be wondering what exactly is SEO (Search Engine Optimization), what does it mean and why do I need it?  There is all sorts of information online discussing what SEO is, why you need it, how to do it etc.  I would like to explain it at a very high level, in plain english [...]