Devcourt Media

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise that Canadian moms head online to conduct research about potential purchases large and small. And in particular, they go online to learn more about consumer [...]

For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media’s attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers. Because of the importance of search [...]

When Google upgraded their Local Business Center to Google Places, it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward [...]

Time and time again I find people in business trying to come up with new ideas, fresh ideas, something to bring in more clients and keep existing clients.   Teams of people sit around trying to come up with ideas people will like, services people will want, products people will buy.  In the game of simplicity [...]

Social media is on the minds of marketers everywhere. With its increasing popularity, marketers are thinking, “We need to be on Twitter! Let’s create a Facebook fan page! Crank out the viral videos!” Unfortunately, this often has no strategy behind it, and organizations are flying blind on the social web. While social media isn’t “killing” [...]

The numbers this past year aren’t good.  Our current economy isn’t great, businesses are cutting back from their advertising/marketing spending and  many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s about the silver lining — the fact that, just as we saw 9 years ago when the first Internet bubble burst, [...]

Sometimes it’s helpful to verify something that seems obvious. In this case a new study from Chadwick Martin Bailey, a market research firm, confirms that people who associate themselves with a brand through online social networks are more likely, on average, to buy that brand and recommend it to friends. “No duh,” I hear some [...]

So it appears that local marketing is the new black of sorts when it comes to the Internet. Location based services, concentration on the SMB and now attention being given to large national advertisers whose lifeblood is local markets all over the map is bringing local marketing to the forefront of the Internet marketing mix. [...]

Most aspects of SEO work on “equal” ground. No matter how exclusive and high quality a backlink is, your competitor can always get a backlink of equal value.

No matter how relevant an article is, your competitor can always write an article of similar keyword relevance.

New data from The Nielsen Company shows more and more people are watching TV while surfing the web. A recent article on Mashable brings attention to a recent Neilson report.   You can head on over to view the report, what but I wanted to bring to attention is this. The number of people who while [...]