Polls show that marketers are aiming for personalization to make their e-mails stand out in recipients’ inboxes, and the rise of social media has made many consumers expect a more personal relationship with brands.  A look at e-mail subject lines suggests marketers are following that lead. While in November 2008, subjects with “you” and “your” [...]

New data from The Nielsen Company shows more and more people are watching TV while surfing the web. A recent article on Mashable brings attention to a recent Neilson report.   You can head on over to view the report, what but I wanted to bring to attention is this. The number of people who while [...]

According to the Nielsen Company, the global average time spent per person on social networking sites is now nearly five and half hours per month (February 2010 data), with Facebook accounting for the majority of that time. That’s up more than two hours from last year.