Devcourt Media

When Google upgraded their Local Business Center to Google Places, it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward [...]

Facebook may not have made any big announcements about local business marketing at last week’s f8 conference, but the company is certainly stepping up its efforts in that area. Today, we discovered that Facebook is sending out window decals with text-to-Like SMS instructions to select local businesses. Twitter user B.J. Drums, who works with the [...]

The numbers this past year aren’t good.  Our current economy isn’t great, businesses are cutting back from their advertising/marketing spending and  many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s about the silver lining — the fact that, just as we saw 9 years ago when the first Internet bubble burst, [...]

How do you attract a flash mob of 150+ people to your restaurant?  Offer the possibility of a Foursquare Swarm Badge, of course! Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users [...]

Sometimes it’s helpful to verify something that seems obvious. In this case a new study from Chadwick Martin Bailey, a market research firm, confirms that people who associate themselves with a brand through online social networks are more likely, on average, to buy that brand and recommend it to friends. “No duh,” I hear some [...]

So it appears that local marketing is the new black of sorts when it comes to the Internet. Location based services, concentration on the SMB and now attention being given to large national advertisers whose lifeblood is local markets all over the map is bringing local marketing to the forefront of the Internet marketing mix. [...]

Most aspects of SEO work on “equal” ground. No matter how exclusive and high quality a backlink is, your competitor can always get a backlink of equal value.

No matter how relevant an article is, your competitor can always write an article of similar keyword relevance.

Polls show that marketers are aiming for personalization to make their e-mails stand out in recipients’ inboxes, and the rise of social media has made many consumers expect a more personal relationship with brands.  A look at e-mail subject lines suggests marketers are following that lead. While in November 2008, subjects with “you” and “your” [...]

New data from The Nielsen Company shows more and more people are watching TV while surfing the web. A recent article on Mashable brings attention to a recent Neilson report.   You can head on over to view the report, what but I wanted to bring to attention is this. The number of people who while [...]