Reputation Management
The world has a voice online and anyone can post something negative about your product, service, business, even you! There is no recourse, no governing authority to make sure it’s fair or even accurate. Because people can hide, they tend to be more bold in their accusations and critical nature.
This can have long term remifications for your business. Just look to this story from the BBC, fake reviews cutting his business in half. 50% of his income gone and there is little he can do about that review as you can see in the video.
There are a number of things we can do to help mitigate the problem and bary it so nobody will see it. It’s unlikely you can remove this smear content from the web, but there are ways of making it very hard to find and that’s where we come in.
People head online to review their choices in whom they do business with. We’ve all planned vacations before and gone to reviews to help determine where to go, where to stay and why. It’s no different now when looking for a salon, spa, contractor, literally any service type industry you can think of. Don’t forget products too, they get reviewed too. It’s all about comparing A to B and it really doesn’t matter what A and B are, they can all have bad press online that can cost a business thousands of dollars (and it never stops until that bad press is pushed off the map).
We put together a solution that:
- Assesses the strength of this bad information to help determine what’s needed to overcome it
- Monitor your brand, name, product, business name, you name it. Stay on top of this, protecting your BIGGEST asset.
- Build and execute a strategy to barry the bad and replace it with good so when people do search you out, they’ll find far more good than bad.
Call us now for a free consultation, do you have a reputation problem online? Worried you may get one? It’s harder to get rid of one than it is to prevent one.
