Devcourt Media

When Google upgraded their Local Business Center to Google Places, it launched the opening salvo in what we expect to be a long war for local advertising dollars. With local advertising revenues expected to reach $144.9 billion in 2014 according to BIA/Kelsey — and more and more dollars are shifting away from traditional media toward [...]

Time and time again I find people in business trying to come up with new ideas, fresh ideas, something to bring in more clients and keep existing clients.   Teams of people sit around trying to come up with ideas people will like, services people will want, products people will buy.  In the game of simplicity [...]

Social media is on the minds of marketers everywhere. With its increasing popularity, marketers are thinking, “We need to be on Twitter! Let’s create a Facebook fan page! Crank out the viral videos!” Unfortunately, this often has no strategy behind it, and organizations are flying blind on the social web. While social media isn’t “killing” [...]

The numbers this past year aren’t good.  Our current economy isn’t great, businesses are cutting back from their advertising/marketing spending and  many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s about the silver lining — the fact that, just as we saw 9 years ago when the first Internet bubble burst, [...]

So it appears that local marketing is the new black of sorts when it comes to the Internet. Location based services, concentration on the SMB and now attention being given to large national advertisers whose lifeblood is local markets all over the map is bringing local marketing to the forefront of the Internet marketing mix. [...]

You may be wondering what exactly is SEO (Search Engine Optimization), what does it mean and why do I need it?  There is all sorts of information online discussing what SEO is, why you need it, how to do it etc.  I would like to explain it at a very high level, in plain english [...]