Time and time again I find people in business trying to come up with new ideas, fresh ideas, something to bring in more clients and keep existing clients.   Teams of people sit around trying to come up with ideas people will like, services people will want, products people will buy.  In the game of simplicity [...]

Facebook and YouTube are displacing rivals and taking over the social web, according to data we’ve just received from comScore. In addition to showing massive and continued traffic growth throughout 2009 and the beginning of 2010, Facebook and YouTube continued to capture the highest volume of social web traffic. Twitter also garnered a ton of [...]

Search isn’t an isolated experience. The act of looking for information is now fused with validation, which means the socialization of search will unite discovery with context and relationships. It all begins with where we purposely search for relevant content and also where we respond to interesting information that crosses our path. ComScore’s most recent [...]

Social media is on the minds of marketers everywhere. With its increasing popularity, marketers are thinking, “We need to be on Twitter! Let’s create a Facebook fan page! Crank out the viral videos!” Unfortunately, this often has no strategy behind it, and organizations are flying blind on the social web. While social media isn’t “killing” [...]

Foursquare is a location-based application that works on the iphone, android and blackberry smart phones.  It brings a game aspect and some competition into the mix and you can use that to your benefit as a small business in regards to how you market yourself locally.  I’ll tell you how you can use it for [...]

The numbers this past year aren’t good.  Our current economy isn’t great, businesses are cutting back from their advertising/marketing spending and  many industries, including technology, are hemorrhaging jobs. This post isn’t about all that. It’s about the silver lining — the fact that, just as we saw 9 years ago when the first Internet bubble burst, [...]

A lot of people are excited about social media and think it could have a hugely positive impact on their brand, their marketing and communications, the insight they get, the way in which they deal with customer service and many other benefits it can bring to an organisation and to the way it interacts with [...]

How do you attract a flash mob of 150+ people to your restaurant?  Offer the possibility of a Foursquare Swarm Badge, of course! Last week, restaurant owner Joe Sorge attracted 161 Foursquare users at the same time to his burger joint in Milwaukee, AJ Bombers (pretty impressive considering there are approximately only 300-400 total Foursquare users [...]

Sometimes it’s helpful to verify something that seems obvious. In this case a new study from Chadwick Martin Bailey, a market research firm, confirms that people who associate themselves with a brand through online social networks are more likely, on average, to buy that brand and recommend it to friends. “No duh,” I hear some [...]

So it appears that local marketing is the new black of sorts when it comes to the Internet. Location based services, concentration on the SMB and now attention being given to large national advertisers whose lifeblood is local markets all over the map is bringing local marketing to the forefront of the Internet marketing mix. [...]